Effective Date: September 19, 2026 • Version 2.0 (Commercial Release)
You retain 100% ownership of all photographs uploaded to Krovel. Krovel provides a high-performance photo proofing, selection, and retoucher collaboration pipeline. We charge transparent subscription and metered storage fees, take 0% commission on your client services, and require you to maintain offline backups of your camera originals.
These Terms of Service ("Terms", "Agreement") constitute a legally binding contract between you (either an individual photographer, studio entity, or authorized representative, herein "Studio", "User", or "You") and Krovel ("Krovel", "we", "us", or "our") governing access to and use of the Krovel web application, APIs, dashboard, and client-facing galleries (collectively, the "Service").
By creating an account, uploading images, subscribing to a paid tier, or accessing private proofing galleries, you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy. If you are entering into these Terms on behalf of a photography studio, corporation, or partnership, you represent that you possess legal authority to bind that entity. You must be at least 18 years of age to open a studio account.
Krovel is a specialized, mobile-first cloud platform engineered for photographic asset delivery, client favorites proofing, and retoucher workflow management:
You warrant that you are the sole author, copyright holder, or possess all necessary rights, commercial licenses, model releases, and property releases required to upload, process, and display each image on the Service.
Limited Operational License: Solely for the purpose of operating and providing the Service to you and your clients, you grant Krovel a non-exclusive, worldwide, royalty-free license to host, store, downsample, transcode, cache on Content Delivery Networks (CDNs), display in browser lightboxes, and transmit your images pursuant to your gallery settings. This license terminates automatically when you delete an image or gallery, or terminate your account.
You explicitly agree and acknowledge that Krovel is a proofing, client selection, and active delivery platform. It is NOT an archival backup or permanent disaster recovery vault. Studios are strictly required to maintain independent offline and off-site backups (following the industry standard 3-2-1 backup rule) of all original RAW and master edited files.
Under no circumstances shall Krovel be liable for any lost data, corrupt files, deleted selections, or business interruption arising from hardware failure, cloud infrastructure outages, or inadvertent user deletion.
Krovel offers subscription tiers (Starter Solo Free, Pay-Per-Use, and Flat Studio Pro) and modular high-capacity storage add-ons:
You agree not to misuse the Service or assist any other party in doing so. You shall NOT upload, transmit, or distribute:
Krovel respects the intellectual property of creators and complies with the Digital Millennium Copyright Act (17 U.S.C. § 512):
If you believe your copyrighted work has been uploaded or displayed on Krovel without authorization, please submit a written DMCA Notice of Infringement to our Designated Copyright Agent containing:
Repeat Infringer Policy: Krovel reserves the right to suspend or permanently terminate accounts of users who are the subject of repeated, substantiated copyright infringement notices.
Krovel allows studios to configure automated gallery expiration dates. Following gallery expiration or account cancellation:
THE SERVICE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, ACCURACY, TIMELINESS, OR NON-INFRINGEMENT.
KROVEL DOES NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR FREE FROM VIRUSES OR OTHER HARMFUL COMPONENTS. YOU ASSUME TOTAL RESPONSIBILITY AND RISK FOR YOUR USE OF THE SERVICE AND ANY RELIANCE PLACED THEREON.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL KROVEL, ITS OFFICERS, DIRECTORS, EMPLOYEES, AFFILIATES, OR INFRASTRUCTURE PROVIDERS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING LOSS OF PROFITS, LOSS OF REVENUE, LOSS OF REPUTATION, LOSS OF DATA, EVENT RE-SHOOTING EXPENSES, OR CLIENT DISPUTES, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF OR INABILITY TO USE THE SERVICE.
IN NO EVENT SHALL KROVEL'S AGGREGATE MONETARY LIABILITY ARISING OUT OF OR RELATING TO THIS AGREEMENT EXCEED THE TOTAL AMOUNT ACTUALLY PAID BY YOU TO KROVEL DURING THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE INCIDENT GIVING RISE TO LIABILITY, OR ONE HUNDRED US DOLLARS ($100.00 USD), WHICHEVER IS LESS.
You agree to defend, indemnify, and hold harmless Krovel, its officers, contractors, and affiliates from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable legal and attorney fees) arising out of or related to: (a) your photographs, assets, or content uploaded to the platform; (b) any violation by you of these Terms or applicable law; (c) any dispute between you and your photography clients or third-party retouchers; or (d) any infringement of third-party privacy, copyright, or publicity rights.
These Terms shall be governed by and construed in accordance with the laws of the jurisdiction in which Krovel operates, without regard to its conflict of law principles. Any dispute, controversy, or claim arising out of or relating to these Terms shall be resolved through good-faith negotiation, and if unsuccessful, submitted to confidential binding arbitration or competent courts having jurisdiction.
We reserve the right to revise or amend these Terms at any time. When material changes are made, we will provide at least thirty (30) days' advance notice by updating the "Effective Date" at the top of this page, sending an email notice, or displaying a dashboard announcement. Continued use of the Service following the effective date of revised Terms constitutes full acceptance.
For legal inquiries, terms interpretation, or regulatory requests, please direct correspondence to: